JIEMING ZHU
I am currently a lead researcher at Huawei Noah's Ark Lab (AI Lab). Before that, I obtained my Ph.D. degree in Computer Science and Engineering from The Chinese University of Hong Kong in 2016, supervised by Prof. Michael R. Lyu. I received the B.Eng degree from Beijing University of Posts and Telecommunications. My recent research focus is on building and applying practical machine learning algorithms (especially ranking, NLP and multimodal learning) for industrial-scale recommender systems, with a goal to help better discover users' interests and serve their needs. Our team has launched many self-designed ML algorithms on Huawei's products like News Feeds, Microvideo Stream, Music App, App Store, PPS Ads, etc.
I am always looking for students and interns who are interested in recommender systems, LLMs, or multimodal AI. Please feel free to reach out if you are interested!
Highlights
- Challenge organization "The Multimodal Information Retrieval Challenge (MIRC)" at the WWW 2025 EReL@MIR Workshop.
- Tutorial presentation "Multimodal Pretraining, Adaptation, and Generation for Recommendation" at KDD 2024 and WWW 2024.
- Listed among World's Top 2% Scientists "Single-Year Impact List" in 2022-2024 by Stanford.
- Our paper "Towards Open-World Recommendation with Knowledge Augmentation from Large Language Models" has received the Best Paper Award in DLP@RecSys 2023.
- We launched the projects: FuxiCTR: A Configurable, Tunable, and Reproducible Library for CTR Prediction
, and BARS: Towards Open Benchmarking for Recommender Systems
, which contribute to reproducible research on recommender systems.
- Our project "LOGPAI: An Open-Source Project for AI-driven Log Analysis" has been awarded the First IEEE Open Software Services Award (including loghub
, logparser
, loglizer
).
Education
The Chinese University of Hong Kong
Imperial College London
Beijing University of Posts and Telecommunications
Experience
Lead Researcher
Researcher
Postdoc Fellow
Research Intern
Research
My current research focuses mainly on recommender systems and pretrained multimodal models for understanding and generation. I have published 100+ papers in top conferences such as NeurIPS, SIGIR, KDD, WWW, ACL, CVPR, MM, etc., which have received 
Please check out the full list of publications or view my recent work organized by research topics below.
Equal Contribution: *, Correponding Author: ✉, Student Mentor/Project Lead: #.
Recommendation
RecBase: Generative Foundation Model Pretraining for Zero-Shot Recommendation, Sashuai Zhou, Weinan Gan, Qijiong Liu, Ke Lei, Jieming Zhu✉, Hai Huang, Yan Xia, Ruiming Tang, Zhenhua Dong, Zhou Zhao✉. In EMNLP 2025.
Revisiting Feature Interactions from the Perspective of Quadratic Neural Networks for Click-through Rate Prediction, Honghao Li, Yiwen Zhang, Yi Zhang, Lei Sang, Jieming Zhu. In KDD 2025.
ROMA: Recommendation-Oriented Language Model Adaptation Using Multi-Modal Multi-Domain Item Sequences, Xingyu Lu, Jinpeng Wang, Jieming Zhu✉, Zhicheng Zhang, Deqing Zou, Hai-Tao Zheng✉, Shu-Tao Xia, Rui Zhang. In KDD 2025.
EAGER-LLM: Enhancing Large Language Models as Recommenders through Exogenous Behavior-Semantic Integration, Minjie Hong, Yan Xia, Zehan Wang, Jieming Zhu#, Ye Wang, Sihang Cai, Xiaoda Yang, Quanyu Dai, Zhenhua Dong, Zhimeng Zhang, Zhou Zhao. In WWW 2025.
EAGER: Two-Stream Generative Recommender with Behavior-Semantic Collaboration, Ye Wang, Jiahao Xun, Minjie Hong, Jieming Zhu✉, Tao Jin, Wang Lin, Haoyuan Li, Linjun Li, Yan Xia, Zhou Zhao✉, Zhenhua Dong. In KDD 2024.
Multimodal Pretraining, Adaptation, and Generation for Recommendation: A Survey, Qijiong Liu*, Jieming Zhu*✉, Yanting Yang, Quanyu Dai, Zhaocheng Du, Xiao-Ming Wu, Zhou Zhao, Rui Zhang, Zhenhua Dong. In KDD 2024.
FINAL: Factorized Interaction Layer for CTR Prediction, Jieming Zhu, Qinglin Jia, Guohao Cai, Quanyu Dai, Jingjie Li, Zhenhua Dong, Ruiming Tang, Rui Zhang. In SIGIR 2023.
FinalMLP: An Enhanced Two-Stream MLP Model for CTR Prediction, Kelong Mao*, Jieming Zhu*, Liangcai Su, Guohao Cai, Yuru Li, Zhenhua Dong. In AAAI 2023.
BARS: Towards Open Benchmarking for Recommender Systems, Jieming Zhu, Quanyu Dai, Liangcai Su, Rong Ma, Jinyang Liu, Guohao Cai, Xi Xiao, Rui Zhang. In SIGIR 2022.
Personalized AI
ICG: Improving Cover Image Generation via MLLM-based Prompting and Personalized Preference Alignment, Zhipeng Bian, Jieming Zhu✉, Qijiong Liu, Wang Lin, Guohao Cai, Zhaocheng Du, Jiacheng Sun, Zhou Zhao, Zhenhua Dong. In EMNLP 2025.
A Survey of Personalized Large Language Models: Progress and Future Directions, Jiahong Liu, Zexuan Qiu, Zhongyang Li, Quanyu Dai, Jieming Zhu, Minda Hu, Menglin Yang, Irwin King. In Arxiv 2025.
MemSim: A Bayesian Simulator for Evaluating Memory of LLM-based Personal Assistants, Zeyu Zhang, Quanyu Dai, Luyu Chen, Zeren Jiang, Rui Li, Jieming Zhu, Xu Chen, Yi Xie, Zhenhua Dong, Ji-Rong Wen. In Arxiv 2024.
A Survey on the Memory Mechanism of Large Language Model based Agents, Zeyu Zhang, Xiaohe Bo, Chen Ma, Rui Li, Xu Chen, Quanyu Dai, Jieming Zhu, Zhenhua Dong, Ji-Rong Wen. In Arxiv 2024.
PMG: Personalized Multimodal Generation with Large Language Models, Xiaoteng Shen, Rui Zhang, Xiaoyan Zhao, Jieming Zhu#, Xi Xiao. In WWW 2024.
Multimodal AI
MIRA: Empowering One-Touch AI Services on Smartphones with MLLM-based Instruction Recommendation, Zhipeng Bian, Jieming Zhu✉, Xuyang Xie, Quanyu Dai, Zhou Zhao, Zhenhua Dong. In ACL 2025.
CART: A Generative Cross-Modal Retrieval Framework With Coarse-To-Fine Semantic Modeling, Minghui Fang, Shengpeng Ji, Jialong Zuo, Hai Huang, Yan Xia, Jieming Zhu✉, Xize Cheng, Xiaoda Yang, Wenrui Liu, Gang Wang, Zhenhua Dong, Zhou Zhao✉. In ACL Findings 2025.
Enhancing Multimodal Unified Representations for Cross Modal Generalization, Hai Huang, Yan Xia, Shengpeng Ji, Shulei Wang, Hanting Wang, Minghui Fang, Jieming Zhu, Zhenhua Dong, Sashuai zhou, Zhou Zhao. In ACL 2025.
EvdCLIP: Improving Vision-Language Retrieval with Entity Visual Descriptions from Large Language Models, GuangHao Meng, Sunan He, Jinpeng Wang, Tao Dai, Letian Zhang, Jieming Zhu#, Qing Li, Gang Wang, Rui Zhang, Yong Jiang. In AAAI 2025.
MART: Learning Hierarchical Music Audio Representations with Part-Whole Transformer, Dong Yao*, Jieming Zhu*, Jiahao Xun, Shengyu Zhang, Zhou Zhao, Liqun Deng, Wenqiao Zhang, Zhenhua Dong, Xin Jiang. In WWW 2024.
Achieving Cross Modal Generalization with Multimodal Unified Representation, Yan Xia, Hai Huang, Jieming Zhu#, Zhou Zhao. In NeurIPS 2023.
Counterfactual Contrastive Learning for Weakly-Supervised Vision-Language Grounding, Zhu Zhang, Zhou Zhao, Zhijie Lin, Jieming Zhu, Xiuqiang He. In NeurIPS 2020.
Honors & Awards
- Huawei Innovation Pioneer Award, 2024.
- Listed among World's Top 2% Scientists Single-Year Impact List by Stanford, 2022-2024.
- Best Paper Award at the DLP@RecSys Workshop, 2023.
- The First IEEE Open Software Services Award, 2022.
- Huawei 2012 Labs Team Award, 2022.
- Huawei Research Quality Star Award, 2021.
- Selected among Most Influential Papers from 30 Years of ISSRE, 2019.
- Huawei 2012 Labs Team Award, 2018.
- Huawei Future Star Award, 2017.
- Overseas Research Attachment Programme Award, The Chinese University of Hong Kong, 2015.
- Postgraduate Studentship, The Chinese University of Hong Kong, 2011-2015.
- Graduation with Honorable Mention by Chancellor, Beijing University of Posts and Telecommunications, 2011.
Professional Services
Talks
- Keynote at WWW EReL@MIR 2025, Sydney: From Representation to Generative Learning: A Deep Dive into Multimodal IR Innovation at Huawei
- Tutorial at KDD 2024, Barcelona: Multimodal Pretraining, Adaptation, and Generation for Recommendation
- Tutorial at WWW 2024, Singapore: Multimodal Pretraining and Generation for Recommendation
- Sponsor Talk at RecSys 2023, Singapore
- Invited Talk at Shenzhen University 2022
- DataFun Summit 2021: 预训练模型在信息流推荐中的应用与探索
Services
- Organizer: The Multimodal Information Retrieval Challenge (MIRC), 2025
- Area Chair: NeurIPS'24, NeurIPS'23, Session Chair: SIGIR-AP'23
- Senior Program Committee: SIGIR'25, SIGIR'24
- Program Committee & Reviewer: NeurIPS, CVPR, KDD, SIGIR, WWW, AAAI for many years.